Top tips for keeping your website alive

Posted on: 1st Sep, 2010 in

You’ve relaunched your website after a project lasting months and there’s a big tick on your task list. Now what? It is really hard to keep your website fresh with recent content and keep visitors coming back for more. Here are my top tips for making sure you publish regularly (and what I will be following from now on!)

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Come up with an editorial calendar

There’s a reason why your favourite magazine always has lots of content – they plan in advance. Way in advance. Try and always have at least 6 months of ideas for content up your sleeve. If you only plan on updating something on your website once a month, then it isn’t loads to think about and doing a bit of ground work will mean that you don’t feel daunted by that ‘Write blog post’ task that’s just popped up on your task list.

Set up reminders

You should enter reminders into your calendar as soon as you’ve decided how often you are going to be adding content to your website. If it isn’t in there, you’ll just conveniently not remember it needs to be done.

Have some articles in reserve

We all like a bit of spontaneous writing once in a while, but sometimes the inspiration is just not there. So if you’ve got some spare creativity going on, then write two articles (that are not time dependent – i.e. don’t write about what’s going on in [Eastenders](http://en.wikipedia.org/wiki/EastEnders) at the moment). Having a few articles in reserve will help you keep publishing to your website when you just can’t think of anything to write.

What do you do to keep content fresh on your website?

If you have some top tips that you’ve found to work great to keep your website alive, let me know in the comments.

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